Facebook now tracks your Internet history for advertising

Facebook announced last week that they will now be tracking your “likes” and internet history to develop more targeted ads to their users. You may also have received some form of communication directly from Facebook trying to explain those ads in the last week.

They’ve always collected the information on when you “like” something and through that they’ve always been able to watch what you’re doing. Inside of Facebook they might advertise to you based on likes. Now, they’re using your specific actions through Facebook activity and your Internet browsing to create ads. They’re also required to notify you about these actions, how they work, and how to opt-out.

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