Facebook announced last week that they will now be tracking your “likes” and internet history to develop more targeted ads to their users. You may also have received some form of communication directly from Facebook trying to explain those ads in the last week.
They’ve always collected the information on when you “like” something and through that they’ve always been able to watch what you’re doing. Inside of Facebook they might advertise to you based on likes. Now, they’re using your specific actions through Facebook activity and your Internet browsing to create ads. They’re also required to notify you about these actions, how they work, and how to opt-out.
News breaks on social media faster than you can say verify. We in turn share this news, whatever it is, like we’re our own news organization (courtesy of Facebook and Twitter). As a news director once told me; bad information can travel around the world three times before accuracy can get out of bed and get dressed. These days scams and viruses are pretty easy to fall for on social media. A new site is making it a lot harder to spot the difference between what’s real and what’s a virus, and it’s all in jest.
“I could be a curator, I’d be great at curating. I’d be — The Great Curator!”
I’ve been struggling with a better secondary description line for this website/blog. The folks at NPR had the best idea I wish I had thought of calling their Tumblr “The Social Media Desk.” What a brilliant idea! Then I was thinking about my 207 segments and, while I call them trending, they’re really curating social media stories thatI hope will appeal to a wider audience (and not just the social media niche crowd). So that led me to the Doctor Who 50th Anniversary special where the tease line of “The Great Curator” came up. Once again Doctor Who insures me. So I’m trying it out for a while: “The Social Media Curator.”
If you’ve updated the Facebook app on your phone recently, you’ve no doubt noticed the force feeding of “Top Stories” over the often preferred “More Recent.”
When you log onto Facebook you have two options for your updates: “Top Stories” or “Most Recent.” “Top Stories” are the moments that have the most activity, most comments views, likes or shares; the ones Facebook thinks you want to see (and usually from a few days ago). “Most Recent” is pretty self-explanatory — these are the stories that are the one’s most recently posted since you logged on (usually posts from within the past hour or so).
On Facebook.com (or the full website version) you can easily chose between the two on the top lefthand side.
The option to switch used to be just as easy to change on the mobile app, but has recently been updated to bury the “Most Recent” option (the answer why is anyone’s guess — though Facebook does believe it’s what the user prefers).
Not to fear though, you can get it back, but it’s a little work.
On the bottom of the Facebook phone app, look to the far right under “more.” Scroll way down to the “feeds” section and simply select “More Recent.” If you leave it on this option, every time you tap “more” on the app you’ll see the “Most Recent” feed.
The more you use this option, Facebook will move “More Recent” to the “Favorite” section on the app as well.
*Editor’s note: The Facebook iPad app does not have this issue.